A posting on the front page of Venture Snowboard’s website announced they would “not be delivering any boards to the market for the 2015-2016 season.” A former Colorado State renewable energy engineering student, Klem Branner, and his wife Lisa, formed Venture Snowboards in Silverton, Colorado in 1999. Their boards are known for being the most durable out there, no surprise given the testing grounds out their backdoor. Jarrett Luttrell, first snowboarder (of only two) to have ridden all of Colorado’s 14ers, smeared Venture’s name over many of the peaks.
While browsing the manufacturer’s web-store back in the spring of 2014 I remember a huge selection of past years boards to choose from. With Venture being so ambiguous about their long-term future it’s possible they just decided to spend this year unloading inventory. Let’s hope so, very few companies seem as committed to producing high quality big-mountain riding boards.
The Venture Odin, the “mythic brainchild of Johan Olofsson,” was one of only four models Venture produced during their last production year. In 1996, during the filming of his first major snowboard release, Johan Olofsson (Sweden) rode the 3000′, 50 degree, Cauliflower Chute outside of Valdez in 35 seconds. The descent (video here) earned him a spot in the Guinness Book of World Records and on Red Bull’s list of ‘5 greatest steep snowboard descents of all time‘. Smithsonian Magazine also placed the descent in ‘the top ten most important moments in snowboarding history‘. While on a Voile during the ’95-’96 TB 5 segment, Johan later rode on a Venture Storm-R split in TGR’s Deeper (2010) and has been a product designer for Venture since.
“I’m always looking into projects that will progress the sport, in this case freeride boards which are getting to be a rare breed in the industry. The split theory speaks for itself. Working on this level with Venture makes it possible to create and shape boards quickly, and I hope to get some good shapes out there for you all.”
-Johan Olofsson, 2010 (Read More)
Johan Olofsson, Jeremy Jones, and Metallica grab the closing segment in Mind The Addiction (TGR, 2002):
“Never before had a video part [Johan in TB5] captured the raw energy, aggression and sheer power of top-level snowboarding so perfectly. If snowboarding has a finest hour, those four minutes have my vote.” -Colin Whyte, former editor of Future Snowboarding
Johan Olofsson in Totally Board 5, “TB5“. Cauliflower Chute at 3:04. (Standard Films, 1996):